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American Heart Association, Intern, Youth Market Brand Marketing & Promotions-Remote - Application via WayUp



Marketing & Communications
United States
Posted on Friday, November 3, 2023
This role is with American Heart Association. WayUp is partnering with American Heart Association to hire top talent.

Overview Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career. Our Kids Heart Challenge/American Heart Challenge programs are service-learning fundraising programs that give students the opportunity to feel good while doing good. It's a way for students to better their lives — all while changing someone else's. We work with close to 20,000 elementary, middle, and high schools across the nation to educate and empower students about healthy living and helping others. The American Heart Association’s Internship Program provides college students an opportunity for hands-on experience in various facets for individuals interested in gaining work experience with a non-profit, voluntary health organization. Individuals will obtain practical experience and receive hands-on training in various disciplines, including the creation of designs and strategies to increase engagement and brand recognition of the American Heart Association’s school-based initiatives, Kids Heart Challenge & American Heart Challenge. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center. \\#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (Formerly Twitter), and at heart.org. Internship Overview:

  • Time Commitment: 20 hours per week
  • Internship Duration: 1/16/2024-5/3/2024
  • Remote position
  • Salary: $23.00 per hour Internship Outcomes: Individuals participating in the internship program are provided with an opportunity to:
  • Gain important and practical job skills to be successful in a nonprofit environment.
  • Opportunity to explore a career path with a reputable voluntary health/service organization.
  • Gain experience in the professional world while learning about board management.
  • Complete an internship that enriches your academic and professional resume as well as enriching your personal life by making a difference in the lives of others.
  • Identifying focused opportunities within our current/core fundraising campaigns and solving the gaps to increase the number of participating schools, students, and donors to drive revenue and mission growth. We are seeking an intern with a passion for and some experience with market analysis and social media platforms to engage and inspire fundraising. Responsibilities Tasks could include things like the following:
  • Market Research & Analysis
  • Through research and analysis, develop a deep understanding of our business objectives and target audiences.
  • Create an overarching communication and marketing plan for our various audiences for Kids Heart Challenge/American Heart Association through persona development.
  • Conduct research through focus groups and audience analysis and consolidate into actionable items, reports, and presentations to make recommendations.
  • Research potential partner organizations that would enhance and increase our footprint and make outreach to obtain meetings for national team members.
  • Perform valid and reliable market research SWOT analysis.
  • Community Management & Social Media
  • Assist with creating the social media strategy for the Kids Heart Challenge/American Heart Challenge audiences.
  • Account management, engagement, and moderation on social platforms Instagram, X, and Facebook. Qualifications
  • Candidates who are juniors, seniors or graduate students pursuing a degree in marketing, business, or communications.
  • Excellent written and verbal communication abilities and strong attention to detail and follow-through.
  • Research skills - An ability to do “deep dives” in different products, companies, and sectors, and develop new insights.
  • Strong analytical skills, comfortable with qualitative and quantitative data.
  • Problem-solving and critical thinking - analyzing and simplifying complex issues; identifying problems and operational bottlenecks; developing potential solutions; and implementing and executing them.
  • Adequate knowledge of data collection methods (polls, focus groups, surveys, market research, customer interviews, etc.
  • A highly motivated self-starter who creates opportunity does not wait for direction, is highly organized, and operates with limited management – this role must be resourceful.
  • Ability to work in a fast-paced, dynamic environment managing multiple priorities involving multiple entities.
  • Intermediate to excellent proficiency in MS Word, Excel, Outlook, and PowerPoint.
  • Ability to work independently and professionally in a corporate environment and assume responsibility for guiding projects and programs from inception through completion.
  • Required Equipment: Reliable WiFi Connection
  • Minimum availability of 20 hrs/wk, M-F between the hours of 8:30am-5pm.
  • Must be legally authorized to work in the United States for any employer without sponsorship, now or in the future. For any roles working remotely, the work must also be performed inside the United States, not in a foreign country. Compensation & Benefits The American Heart Association invests in its people. Visit Rewards & Benefits to see more details.
  • Compensation and Performance – Attracting talented, committed interns means offering competitive compensation, ongoing professional development and training, and a diverse and inclusive environment in which to work and grow. And we do.
  • Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. Apply Today: So, are you ready to intern for the largest voluntary health organization dedicated to fighting heart disease, stroke, and other cardiovascular diseases? A cover letter is recommended to explain why an internship in public health at the American Heart Association appeals to you. The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds. This position not a match with your skills? Click here to see other opportunities. EOE/Protected Veterans/Persons with Disabilities