Global Social & Creator Lead
Turo
About the team
Social is not a channel. It’s culture in motion.
At Turo, our purpose is to reinvent rental and unlock independence for all. And social is one of the most powerful places where that promise becomes tangible. It’s where people discover new ways to move, explore, and travel on their own terms, through the voices of real people, not brand scripts and overproduced content.
We’re looking for a Global Social & Creator Lead--someone who leads with culture, listens deeply, and turns real-world behavior into social storytelling that feels human, timely, and globally relevant–never brand-down, overproduced, or bound to campaigns.
This role sits at the intersection of culture, creators, customers, and media. You’ll shape how Turo shows up by responding to what’s happening now, elevating the voices of guests and hosts, and transforming everyday moments of access and freedom into content that travels far beyond organic social.
Your profile
Build social strategy rooted in what’s happening in culture, not just marketing calendars
Translate trends, behaviors, and platform-native moments into brand-relevant ideas
Ensure social feels participatory, conversational, and alive. Not broadcasted
Develop the organic social calendar in partnership with Marketing Managers who own business units and respective objectives
Balance cultural moments, business priorities, creator storytelling, and customer voices
Decide what should live on social. And what shouldn’t
Own the influencer budget and strategy across regions
Treat creators as media channels, not just content vendors, extending Turo’s reach
Design programs that make it easy (and motivating) for customers and hosts to create content
Build repeatable, lightweight UGC systems
Turn everyday experiences into authentic social storytelling
Be resourceful and inventive in extracting value from real moments
Own social listening and brand chatter across platformsUse tools and insights to: Surface risks and opportunities, inform content direction & support future Community Manager collaboration
Be the internal voice of “this is what people are actually saying”
What you will do
Have 7+ years in social, creators, or digital culture roles
Experience managing influencer budgets and creator partnerships
A strong POV on where social is headed (and what’s broken)
Have a bias for action and making
Are chronically online (in a healthy way)
Think like a creator and a strategist
Solve problems with creativity
Can roll up your sleeves and create content yourself
Can manage competing requests, ideas and priorities coming at you without breaking a sweat
Know when to move fast vs. when to hold the line – not with a hard ‘no’ but with a ‘not right now’ or an alternative solution
Can turn ambiguity into momentum and care more about resonance than polish
For this role, the target base salary range in San Francisco is $140,000 - $175,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
Benefits
Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.