About the team

As a Sr. Martech Manager you’ll be tasking with evolving our CRM and audience segmentation technology stack. You’ll partner with Lifecycle/CRM, Growth, Data/Analytics, Product, and Engineering to ensure we can identify, build, activate, and measure high-quality customer audiences across channels (email, push, SMS, in-app, paid media, onsite personalization, etc.). This role is equal parts platform ownership, audience strategy enablement, and operational excellence.

What you will do

CRM & segmentation platform ownership

• Own day-to-day administration and long-term roadmap for CRM and audience segmentation tools (e.g., CDP, ESP/marketing automation, audience builder/warehouse audiences).

• Define best practices for identity rules, eligibility logic, suppression strategy, deliverability strategy, etc.
  

Data & identity enablement

• Partner with Data/Engineering to ensure reliable event tracking, identity resolution, consent/permissions, and data freshness.

• Translate business requirements into data requirements (events, attributes, computed fields, LTV, propensity, RFM, etc.)

• Improve audience quality through monitoring, QA, and debugging (e.g., mismatched counts, duplicate identities, missing attributes)
  

Activation & orchestration

• Enable activation of audiences into CRM journeys and downstream destinations (ad platforms, onsite personalization, analytics tools).

• Manage integrations and workflows (APIs, connectors, webhooks, reverse ETL, tag management, promo code generation) to reduce manual work.
  

Measurement, experimentation & governance

• Establish quality controls and dashboards for audience health: match rates, reachable users, deliverability inputs, opt-in rates, and conversion signals.

• Own governance: access controls, change management, documentation, and training for stakeholders.
  

Vendor & stakeholder management

• Manage vendor relationships: feature requests, troubleshooting, renewals, and evaluation of new tooling.

• Align stakeholders across regions/teams on shared standards and scalable MarTech processes.
  

Your profile

• 5+ years in MarTech, marketing operations, lifecycle operations, or CRM technology roles - ideally in B2C companies.

• Bachelor’s degree in marketing or quantitative field required.

• Deep hands-on experience with CRM and audience segmentation tools/technology, such as:

  • CRM/Marketing automation: Braze, MoEngage, Salesforce Marketing Cloud, Iterable, Adobe Campaign, HubSpot, Marketo, etc.

  • Segmentation/CDP/warehouse audiences: Segment, mParticle, Tealium, Adobe RTCDP, Hightouch, Census, RudderStack, etc.

• Strong understanding of customer data models: events, user properties, identity stitching, deduplication, consent, suppression logic.

• Demonstrated ability to translate marketing needs into technical requirements and deliver scalable solutions.

• Experience partnering closely with Engineering/Data teams to implement tracking, integrations, and data quality improvements.

• Comfort with analysis and troubleshooting; able to validate audience logic

• Knowledge of deliverability concepts, consent/permissions, and privacy compli
  ance (GDPR/CCPA).

Nice to have

• Hands-on SQL and familiarity with data warehouses (Snowflake/BigQuery/Redshift) and BI tools.

• Experience with experimentation/incrementality testing in CRM or growth.

• Experience in multi-market or global deployments and governance at scale.

For this role, the target base salary range in San Francisco is $144,000 - $180,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

#LI-ZS1
#LI-Hybrid

Benefits

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

About Turo

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.