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Senior Technical Acquisition Marketing Associate

Turo

Turo

Marketing & Communications, IT
Toronto, ON, Canada
Posted on Friday, September 23, 2022

As the world's largest car sharing marketplace, Turo is growing fast and hiring talent in the US, Canada, the UK, France, and Australia! Our driven, down-to-earth team empowers you to push yourself, make a huge impact, and accelerate your career growth.

About the team:

Turo is looking for a Senior Technical Acquisition Marketing Associate to help further fuel its quickly-growing guest and host audience and ensure that the ad technology is aligned with business objectives. The ideal candidate is performance and data-minded, with a passion for setting up and optimizing scalable, high-impact campaigns that drive growth among a full channel portfolio. In this role, you will help the Acquisition Marketing team shape the strategy and the experiments roadmap, you will leverage the audience targeting, own the MarTech toolkit, develop third-party vendor relationships, and partner with cross-functional teams to execute acquisition plans. You are detail-oriented, self-motivated, and proactive, you have the ‘big picture’ thinking, and are eager to test new channels.

What You’ll Do:

  • Plan and execute paid customer acquisition campaigns across a channel portfolio including GAds, Meta, TikTok, Pinterest, Online Travel Agencies (OTA), and In-App advertising for guests and hosts (dual-sided marketplace)
  • Own paid acquisition campaigns from start to finish: execute against existing and new channel strategy, conduct in-depth optimization in ad platforms, explore possibilities for growth, and optimize performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, AOV (average order value), and payback period.
  • Own the MarTech toolkit, and support anything related but not limited to data pipeline, tracking, conversions, automation, attribution, dashboards, and more.
  • Methodically test and identify best performing content, creative, messages, and landing pages for each channel, identify levers for improvement and opportunities to optimize ROI.
  • Develop A/B testing programs to maximize acquisition efforts and own feedback loop with the creative team.
  • Manipulate, synthesize, and report on data, with actionable insights to inform the acquisition marketing strategy and optimize performance.
  • Identify, implement automation tools to level up the efficiency and effectiveness of the marketing programs.
  • Partner with third party vendors and with internal and global cross-functional teams (Creative, Engineer, Data, Customer, Lifecycle, SEO, etc.)
  • Report into Director, Acquisition Marketing

Your Profile:

  • 5+ years of experience combining growth/ performance/ acquisition marketing, and marketing technology/ ad operations.
  • Deep knowledge of media buying across multi-channels (GAds, Meta, TikTok, Pinterest, Apple Ads, and more), acquisition KPIs, campaign types, ad formats, audiences, trends and best practices.
  • Relevant experience managing $MM annual advertising budget, and best allocating it across a channel mix to maximize profitability.
  • You have a proven track record in scaling paid campaigns, launching new channels, and developing multi-channel A|B testing and optimization roadmaps.
  • You have a solid Martech skillset and able to be hands-on for anything related to tracking accuracy, data pipeline, cross-platform integrations, measurement, dashboards, attribution, automation, and more.
  • You are data-minded, with good data manipulation skills, and a deep understanding of web analytics platforms (GA4, Tableau, Domo, Looker, AppsFlyer, Google Tag Manager), and attribution models.
  • You are a good collaborator with experience working on cross-team projects and 360 campaigns.
  • You are a self-starter with strong project management skills, and thrive in a fast-paced environment that requires strong prioritization ability with minimal oversight.
  • Experience with marketplace and/or eCommerce is a plus.
  • BA/BS in Business/Marketing, Economics, and/or Math & Statistics or related experience

#LI-ZS1

Benefits

  • Competitive salary, equity, benefits, and perks for all full-time employees
  • Employer-paid medical, dental, and vision insurance (Country specific)
  • Retirement employer match
  • $2,000 Learning & Development stipend to invest in your professional development
  • $1,000 USD Turo host matching and $1,500 USD vehicle reimbursement program
  • $100 USD Monthly Turo travel credit
  • Cell phone, internet and Fringe benefit stipend
  • Paid time off to relax and recharge
  • Paid holidays, volunteer time off, and parental leave
  • For those who are in the office full-time or hybrid we have weekly in-office lunch, office snacks, and fun activities
  • Bi-annual Turbo Week (week-long, company-wide conference)

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.

About Turo

Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, France, UK and Australia. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Read more about the Turo culture according to Turo CEO, Andre Haddad.