Director, Growth Marketing
Thrive Causemetics
Marketing & Communications, Sales & Business Development
Los Angeles, CA, USA
Posted on Nov 12, 2024
Location: In-Office 4 days/week in Playa Vista, CA HQ
About Us:
Thrive Causemetics is Bigger Than Beauty™: an independent, female-owned beauty brand that creates high-performance vegan cosmetics while giving back to communities in need. Through our Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.We’re passionate about creating a positive, collaborative workplace where every team member’s voice matters. At Thrive Causemetics, we foster innovation, prioritize wellness, and work together to achieve ambitious goals in a dynamic and fast-paced environment.
Who We Are Looking For:
Thrive Causemetics is seeking a strategic, results-driven Growth Marketing Director to lead our Paid Social initiatives and spearhead our customer acquisition strategy. In this high-impact leadership role, you will own the Paid Social channel, driving performance across platforms like Facebook, Instagram, TikTok, Pinterest, and emerging channels, while overseeing a team of talented growth marketers.As the Growth Marketing Director, you’ll play a pivotal role in shaping our marketing strategies, optimizing large-scale budgets, and collaborating cross-functionally to achieve business goals. This position reports to the VP of Growth Marketing and is ideal for someone with extensive experience in scaling Paid Social and Search channels for DTC eCommerce brands.
What You Will Be Doing:
- Develop and Own Strategy: Design and execute a comprehensive Paid Social strategy that drives customer acquisition, maximizes ROAS, and supports overall business objectives.
- Lead a High-Performing Team: Manage, mentor, and inspire a growing team of performance marketers, fostering collaboration and professional development.
- Budget Ownership: Manage and optimize large-scale marketing budgets to ensure efficient spend allocation, balancing short-term performance with long-term growth.
- Collaborate Cross-Functionally: Partner with Creative, Analytics, CRM, and Product teams to align marketing initiatives with overall brand and business goals.
- Creative Oversight: Work with the creative team to ideate, develop, and test Paid Social assets that resonate with target audiences.
- Performance Analysis: Establish a robust reporting framework to analyze and present Paid Social performance metrics, sharing insights to refine strategies and optimize future efforts.
- Explore New Opportunities: Identify emerging Paid Social platforms and opportunities to expand customer acquisition efforts.
- Drive Innovation: Continuously test new campaigns, messaging, promotions, and creative formats to improve performance and stay ahead of industry trends.
What Will Make You Stand Out:
- Experience: 10+ years of performance marketing experience, with a strong focus on Paid Social + Search for DTC eCommerce brands. Proven success managing and scaling large budgets.
- Leadership: Demonstrated experience building and leading high-performing teams, with the ability to inspire and mentor others.
- Strategic Thinking: Strong ability to connect data-driven insights to big-picture strategies, balancing performance metrics with creative excellence.
- Analytical Expertise: Proficient in analyzing campaign performance, identifying trends, and making data-informed decisions to optimize results.
- Collaboration: Exceptional communication and organizational skills, with experience working cross-functionally in fast-paced environments.
- Passion for Innovation: Enthusiasm for staying on top of industry trends and leveraging new tools and platforms to drive growth.
- Cultural Fit: Solution-oriented mindset with a passion for beauty, e-commerce, and making a positive impact through purpose-driven work.
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.
The base pay range for this role is $165,000 - $175,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.