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Creative Strategist

Thrive Causemetics

Thrive Causemetics

Los Angeles, CA, USA
Posted on Friday, March 29, 2024
Location: Based On-site 4 days/week in LA HQ
Who We Are:
Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.
Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
Who We Are Looking For:
Thrive Causemetics is seeking an experienced Creative Strategist to lead creative ideation and oversee the production of impactful campaigns for our mission-driven, direct-to-consumer brand. The ideal candidate will blend performance objectives with insight-driven creativity, crafting engaging concepts to test across our brands and performance campaigns. Combining a deep passion for the beauty industry and proven expertise in DTC marketing, this position oversees the strategy from ideation to execution, working closely with the brand and performance teams to deliver profitable growth for our online store.

What You Will Be Doing:

  • Develop creative concepts that help us stand out and resonate with Thrive Causemetics’ and Bigger Than Beauty Skincare’s target audiences.
  • Create innovative and strategic ideas for makeup and skincare campaigns, separately and together, that align with our performance goals.
  • Set clear expectations and provide meaningful guidance to in-house and agency teams, to ensure that the creative execution aligns with the campaign's strategic vision and maximizes the efficiency of effort by repurposing creative across multiple channels.
  • Spearhead the ideation of content concepts customized for creators, offering clear guidance to direct their execution effectively.
  • Develop key messaging and positioning that effectively communicates the brand's value proposition and connects with our customers on a deeper level.
  • When necessary, have the background and ability to dive into asset creation with hands-on coaching of their creative partners.
  • Have a strong understanding of performance marketing KPIs to explain and analyze how creative is performing, then be able to communicate their insights across the company effectively.
  • Design testing frameworks to derive meaningful learnings from creative tests, in collaboration with the data and growth teams.
  • Leverage consumer insights and market data to inform creative decision-making and guide campaign strategies.
  • Collaborate closely with internal teams including Growth, Data, Brand and the broader Creative team to ensure creative is seamlessly translated into campaign execution.
  • Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.

What Will Make You Stand Out:

  • Bachelor's Degree or equivalent experience.
  • At least 3-5 years experience in performance creative strategy for an e-commerce brand. This can be in a purely creative role, or as a media manager with a clear POV on creative performance and testing.
  • You are current with creative requirements by platform, and what works well within each stage of the consumer journey or social channel.
  • You are a strong communicator and collaborator with presentation skills that succinctly convey your insights.
  • You have a bias for action and know how to prioritize your effort, and that of your team, for maximum impact.
  • You set yourself tight and achievable deadlines and hold yourself accountable to them, communicating challenges or blockers as soon as they arise. You are a life-long learner, who exhibits professional curiosity to always be testing something new.
  • You're comfortable with a start-up mentality - creating organization and processes where none may already exist.
  • For the ideal candidate, you are comfortable navigating the main media platforms to analyze creative performance directly
  • Proficiency in Photoshop and/or AI Creative tools is a plus
Thrive Causemetics is an Equal Opportunity Employer.
The base pay range for this role is $87,000 - $102,253, with the following factors determining the base pay at offer: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.