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Senior Director, Acquisition & Marketing Analytics



Marketing & Communications, Sales & Business Development, Data Science
Oakland, CA, USA
Posted on Thursday, June 13, 2024

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact

As Senior Director of Acquisition & Marketing Analytics, you will lead our customer acquisition strategy, driving both paid and organic customer and revenue growth and expanding our market presence. This role requires a strategic thinker who can innovate, optimize and scale our acquisition efforts across multiple channels. You will be instrumental in building a sustainable, profitable growth model that aligns with our mission to reduce fashion waste and promote sustainability.

In This Role You’ll Get To:

  • Strategic Leadership: Develop and execute a comprehensive customer acquisition strategy that leverages data-driven insights to maximize ROI and efficiency.

  • Team Management: Build and lead a high-performing team of marketing professionals; foster a culture of innovation, collaboration, and accountability.

  • Performance Marketing: Oversee all aspects of performance marketing including paid search, social media advertising, influencer, SEO, affiliate marketing, and more. Ensure campaigns are creative, targeted, and effectively drive conversion.

  • Partnership Development: Identify and cultivate strategic partnerships with other brands, influencers, and platforms to expand reach and enhance brand visibility.

  • Oversight of Marketing Analytics and Insights: Manage a team of marketing analysts to implement and utilize advanced ROI and attribution models, analytics reporting and tracking, data visualization dashboards, to assess the effectiveness of marketing spend, campaigns, and strategies. Make data-informed decisions to iterate and improve acquisition performance, as well as budgeting and spend allocation, continuously.

  • Martech Leadership & Innovation: Bring the latest advancements in AI, and other MarTech platforms that advance our performance marketing.

  • Budget Management: Manage the budget for customer acquisition, ensuring optimal allocation of resources across channels.

  • Cross-functional Collaboration: Work closely with other departments, including Lifecycle & CRM team, product, engineering, and customer service, to ensure a cohesive and effective growth strategy.

What We’re Looking For:

  • 10+ years of experience in digital marketing or growth role within a high-paced, consumer-facing technology or marketplace company.

  • Proven track record of scaling customer acquisition efforts and managing multi million dollar budgets.

  • Strong leadership skills with the ability to inspire and motivate a diverse team.

  • Deep understanding of various marketing platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager, etc.).

  • Exceptional analytical and quantitative skills with a data-driven approach to decision-making.

  • Excellent communication and interpersonal skills.

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $240,000 and $270,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

  • 4-day work week, with Fridays off

  • Hybrid work environment: 3 days in the office and 1 day remote each week

  • Competitive salary (we leverage market data)

  • Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

  • Employee stock purchase plan

  • Flexible PTO (take the time you need) + 13 company holidays

  • Paid Sabbatical after 3 years of full time employment

  • Generous paid parental leave for new mothers and fathers

  • Medical, dental, vision, 401k, life and disability insurance offered

  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.