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Director, Consumer Product Marketing

ThredUp

ThredUp

Marketing & Communications, Product
Oakland, CA, USA
Posted on Wednesday, May 8, 2024

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With ThredUp’s Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Recognized on TIME Most Influential Companies of 2023, Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

How You Will Make An Impact

We are looking for a Director of Consumer Product Marketing to be the first-ever PMM at ThredUp and to lead our product marketing initiatives. This role would define the function of Product Marketing at ThredUp, while driving the development and execution of new feature launches and go-to-market-plans and campaigns that resonate with and engage our target consumers. You will play a crucial role in positioning our products effectively in the marketplace, enhancing brand visibility, and accelerating consumer demand, engagement, and loyalty.

In This Role You’ll Get To:

  • Connective Tissue: Understand the business and the customer, then connect the two. Bring together product management, sales, and other teams to ensure the successful launch and promotion of products. Act as the voice of the marketing team and the customer in product decisions, ensuring consumer and brand considerations are at the forefront.

  • Product Positioning: Develop compelling positioning, naming, messaging for our products that resonate with our target audience and differentiate our offerings in the market.

  • Strategy Execution: Craft and implement innovative go-to-market plans and campaigns that effectively drive awareness, buzz, customer engagement, and adoption of our products.

  • Consumer Insights: Create and leverage consumer insights and market trends to inform product strategies and create targeted marketing campaigns that effectively communicate the value of our offerings.

  • Cross-Functional Leadership: Help define a product and customer vision by establishing a set of customer insights, key metrics and impact, and encourage cross functional teams to bring that vision to life by partnering with product, design, creative, brand, CRM, and more.

  • Team Development: Establish the PMM function at ThredUp, including team goals, workflows, and best practices that set the team up to scale

  • Brand Management: Enhance brand consistency across all product marketing efforts, aligning with ThredUp brand strategies

  • Performance Analysis: Monitor and analyze the performance of product marketing campaigns, utilizing insights to refine strategies and achieve marketing objectives.

  • Innovation: Proactively identify opportunities for feature innovation, funnel optimization, and more throughout existing app and web experiences, and orchestrate experimentation plans across key channels and products. Partner closely with data science and marketing teams to build out roadmaps and testing strategies to drive growth and engagement

  • Voice of Customer: Drive a research agenda that equips the product, revenue, and marketing team with data-based customer insights to deliver the right products, experiences, and benefits that solve core user and business needs

What We’re Looking For:

  • 8+ years of experience in product marketing within a fast-paced consumer technology environment.

  • Proven track record of developing and executing successful product marketing strategies for consumer brands.

  • Experience in brand management, including crafting brand narratives and managing brand positioning.

  • Strong analytical skills and experience using data to inform marketing strategies and decisions.

  • Exceptional communication and leadership skills, with experience leading cross-functional teams.

  • Bachelor's degree in Marketing, Business Administration, or related field; Master’s degree preferred.

At ThredUp, your base pay is one part of your total compensation package. This role pays between $200,000 and $220,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUP employees also have the opportunity to own shares of ThredUp stock. ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

  • 4-day work week, with Fridays off

  • Hybrid work environment: 3 days in the office and 1 day remote each week

  • Competitive salary (we leverage market data)

  • Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards

  • Employee stock purchase plan

  • Flexible PTO (take the time you need) + 13 company holidays

  • Paid Sabbatical after 3 years of full time employment

  • Generous paid parental leave for new mothers and fathers

  • Medical, dental, vision, 401k, life and disability insurance offered

  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth

We believe diversity, inclusion and belonging is key for our team

At ThredUp, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email disabilitysupport@ThredUp.com the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.