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Brand Communications Coordinator



Marketing & Communications
Multiple locations
Posted on Tuesday, January 30, 2024

About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

How You Will Make An Impact

Over the past 15 years, secondhand has gone from stigmatized to celebrated. Along the way, ThredUp’s strategic and authentic communication has been a key component in raising awareness and education around the fashion industry’s wastefulness and how thrift and ThredUp can be a solution. As our Brand Communications Coordinator, you will play an essential role in highlighting how ThredUp is forging a more accessible, sustainable future for fashion. You will own the planning, project management, and execution of our highest-visibility campaigns, raising awareness for and consideration of ThredUp at a pivotal moment in our company’s lifetime. You will also foster and develop relationships with consumer media at our top target outlets -- along with our VIP tastemakers including celebrities and stylists -- driving distribution for the impactful stories we tell.

Do you have a genuine passion for the intersection of technology, fashion, and sustainability? Do you pride yourself on your meticulous organization and spreadsheet skills? We want to hear from you. This role reports directly to our Director of Consumer Communications, and is highly cross-functional; you’ll establish relationships across all facets of the company including brand, operations, engineering, and executive leadership.

In This Role You’ll Get To:

  • Own project management of all consumer-facing campaigns, including budget, timeline, and execution.

  • Manage brand and consumer communications campaign calendar and identify seasonal and trending storytelling opportunities.

  • Manage KPI reporting on a monthly, quarterly, yearly and campaign basis.

  • Work closely with data science, creative, and other departments within ThredUp to bring data-driven stories to life and create thoughtful campaigns.

  • Craft consumer surveys, dig into internal data, etc. to glean insights for comms materials.

  • Develop and draft pitches for digital and broadcast platforms, emphasizing strong broadcast angles, and engage in monthly pitching sessions with national broadcast producers to build and sustain relationships with key targets.

  • Assess media requests for press-worthiness and shareability, crafting responses and talking points, while also identifying and updating brand imagery and b-roll.

  • Conduct comprehensive media monitoring across relevant sectors aligned with ThredUp's goals and competitors.

  • Manage and scale ThredUp's VIP shopping and clean out program, handling onboarding of contacts aligned with goals, managing product and clean out kit shipping and returns, cultivating relationships. Collaborate with the Ambassador and Growth Influencer teams as necessary.

What We’re Looking For:

  • 2+ years of work experience in a marketing and/or communications role.

  • Project management experience, with rigorous attention to detail.

  • Finger-on-the-pulse awareness of pop culture and media trends.

  • Excellent communication skills.

  • Passion for sustainable fashion and thrift preferred!

At ThredUp, your base pay is one part of your total compensation package. This role pays between $79,500 and $107,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

This role is not eligible for visa sponsorship.

What We Offer:

  • 4-day work week, with Fridays off
  • Hybrid work environment: 3 days in the office and 1 day remote each week
  • Competitive salary (we leverage market data)
  • Many thredUP employees also have the opportunity to own shares of thredUP stock and are eligible for discretionary restricted stock unit awards
  • Employee stock purchase plan
  • Flexible PTO (take the time you need) + 13 company holidays
  • Paid Sabbatical after 3 years of full time employment
  • Generous paid parental leave for new mothers and fathers
  • Medical, dental, vision, 401k, life and disability insurance offered
  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
  • TIME Magazine’s Most Influential Companies of 2023, WWD’s Most Influential ESG Leaders, TIME Magazine’s Best Inventions 2022, Shoptalk’s ATLIS Awards, Business Insider’s Retail Tech Power Players, Inc.’s Power Partner Awards, Lattice’s People Success Awards, Digiday's WorkLife 50 award
  • RaaS - Inc. Magazine, 2022 Power Partner Awards
  • Thrift the Look– TIME Magazine, The Best Inventions of 2022
  • Winner of Lattice's “People Vision” - recognizing thredUP as a top place to work for our investment in professional development and our innovations in work-life integration

We believe diversity, inclusion and belonging is key for our team

At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.