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Digital Marketing Coordinator



This job is no longer accepting applications

See open jobs at ThredUp.
Administration, Marketing & Communications
Oakland, CA, USA
Posted on Saturday, January 20, 2024

About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

About the Role

Are you ready to make your mark in the world of sustainable fashion? We're looking for an individual who is proactive, detail-oriented, curious and excited about owning the content coordination, production and publication of the thredUP website and mobile app. As the Digital Marketing Coordinator, you will report into the Merchandise Marketing Manager and play a critical role on the Revenue team. You will work closely with the creative, marketing, product and engineering teams to get all content, campaigns, promotions, and general updates executed and pushed live to thredUP customers. From coordinating the production of new content, publishing the content and setting up promotional A/B tests, you will ensure that every pixel on the site and app experience reflects our mission and allows our customers to have a smooth and fun thrifting experience.

In this role you’ll be:

  • Creating and updating content on the site and landing pages using our content management system (CMS)

  • Co-owning the strategy and coordination of all website and app content

  • Managing the website’s editorial and promotional calendar

  • Ensuring that all content on the website is accurate, up-to-date and meets the organization's standards and guidelines

  • Aiding continuous improvements to the functionality of our content management system (CMS)

  • Creating promotions end-to-end: making promotions in our internal promo tool, publishing them to the site, and aiding in testing the promotion experience

  • Collaborating with engineers and other stakeholders to strategize and setup up all promotional and content tests in Split.io and push them live to the site

  • Managing multiple campaigns while coordinating with marketing, design, engineering and product to ensure that all content is published on time and to the correct audience

  • Aiding in analyzing website, landing page and app performance, and proposing optimizations

  • Pulling insights on customer buying behavior and inventory sell-through to identify what is trending and help inform our merch strategy

  • Building shoppable curations to surface the best thriftable product to our customers

What we’re looking for:

  • Bachelor’s degree in web development, marketing, product marketing or a related field, or equivalent experience

  • 1+ years of experience working in a marketing or web content focused role

  • Previous experience with website content production and setting up and executing A/B tests, using programs like Split.io preferred

  • Strong knowledge of fashion and ability to analyze the market to determine trends

  • Outstanding interpersonal skills

  • Strong attention to detail, project management and organizational skills

  • A self-starter; someone who is excited to learn by doing

This role is not eligible for visa sponsorship.

What We Offer:

  • 4-day work week, with Fridays off
  • Hybrid work environment: 3 days in the office and 1 day remote each week
  • Competitive salary (we leverage market data)
  • Many thredUP employees also have the opportunity to own shares of thredUP stock and are eligible for discretionary restricted stock unit awards
  • Employee stock purchase plan
  • Flexible PTO (take the time you need) + 13 company holidays
  • Paid Sabbatical after 3 years of full time employment
  • Generous paid parental leave for new mothers and fathers
  • Medical, dental, vision, 401k, life and disability insurance offered
  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
  • TIME Magazine’s Most Influential Companies of 2023, WWD’s Most Influential ESG Leaders, TIME Magazine’s Best Inventions 2022, Shoptalk’s ATLIS Awards, Business Insider’s Retail Tech Power Players, Inc.’s Power Partner Awards, Lattice’s People Success Awards, Digiday's WorkLife 50 award
  • RaaS - Inc. Magazine, 2022 Power Partner Awards
  • Thrift the Look– TIME Magazine, The Best Inventions of 2022
  • Winner of Lattice's “People Vision” - recognizing thredUP as a top place to work for our investment in professional development and our innovations in work-life integration

We believe diversity, inclusion and belonging is key for our team

At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.

This job is no longer accepting applications

See open jobs at ThredUp.