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Vice President, Growth & Retention Marketing



Marketing & Communications, Sales & Business Development
Oakland, CA, USA
Posted on Wednesday, November 15, 2023

About thredUP
thredUP is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love thredUP because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our proprietary operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. With thredUP's Resale-as-a-Service, some of the world's leading brands and retailers are leveraging our platform to deliver customizable, scalable resale experiences to their customers. thredUP has processed over 172 million unique secondhand items from 55,000 brands across 100 categories. By extending the life cycle of clothing, thredUP is changing the way consumers shop and ushering in a more sustainable future for the fashion industry.

Job Description

About The Role

As the VP of Growth & Retention Marketing, you will be responsible for all of our paid media channels, online and offline, and marketing technology. You will use these assets to hit revenue goals, drive organic growth through retention, and ongoing acquisition through strategic promotions and marketing strategies while constantly challenging the status quo to drive revenue growth. You understand the competitive landscape and proactively bring a fresh approach. This role reports to thredUP’s Chief Revenue Officer.

How You Will Make An Impact:

  • Strategic revenue growth. Drive comprehensive revenue growth strategies as the leader of the growth marketing, acquisition, promotion and retention teams.

  • Data-driven decision-making. Leverage data analytics to track KPIs and metrics, continuously monitoring revenue growth and identification of improvement areas on a daily basis.

  • Organizational alignment. Ensure alignment across revenue-driving functions and dependencies, taking charge of harmonizing growth marketing, retention marketing, data analytics, engineering and finance teams to foster effective collaboration. Set measurable goals towards achieving revenue growth with a high level of collaboration with the VP of Revenue Strategy. Liaison to brand and product teams as key stakeholders.

  • Performance Marketing. Have a deep understanding of our performance marketing and ads engineering capabilities, marketplace tools, metrics and unit economics. Refine and expand our channel strategy across all mediums: SEO, social, influencers, search, TV, affiliates, email, direct mail. Maximize spend to be the most efficient with the goal of leveraging expense as revenue increases. Be a growth hacker.

  • Customer Acquisition & Retention. Lead strategies for customer acquisition, retention, monetization and reactivation that balances investing in mature, high-performing channels with testing emerging channels.

  • Team leadership. Challenge and motivate high-performing teams. Define clear performance expectations, offer coaching and development opportunities, and inspire team members, fostering a shared commitment.

Key Measurement of Success:

  • US Marketplace Net Revenue lands within Guidance forecast every quarter.

  • Acquisition and Retention of Buyers meet or exceed company targets.

  • Marketing spend efficiencies result in ability to drive incremental revenue.

  • Innovative approach to driving revenue growth.

What We’re Looking For:

  • Track record managing, building and scaling A+ quantitative marketing teams.

  • 10+ years of experience in internet, digital, performance and acquisition marketing roles.

  • A data-driven strategist who has lived in a rigorous LTV/CAC world.

  • B2C experience is a must. Experience in a marketplace business is preferred.

  • Outstanding communication skills, and the presence and experience to drive cross-functional teams toward measurable outcomes.

  • Passion for our mission to inspire a new generation of shoppers to think second first.

At thredUP, your base pay is one part of your total compensation package. This role pays between $285,000 and $340,000 and your actual base pay will depend on your skills, qualifications, experience, and location.

Many thredUP employees also have the opportunity to own shares of thredUP stock. thredUP employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing thredUP stock if voluntarily participating in thredUP’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

What We Offer

  • 4-day work week, with Fridays off
  • Hybrid work environment: 3 days in the office and 1 day remote each week
  • Competitive salary (we leverage market data)
  • Many thredUP employees also have the opportunity to own shares of thredUP stock and are eligible for discretionary restricted stock unit awards
  • Employee stock purchase plan
  • Flexible PTO (take the time you need) + 13 company holidays
  • Paid Sabbatical after 3 years of full time employment
  • Generous paid parental leave for new mothers and fathers
  • Medical, dental, vision, 401k, life and disability insurance offered
  • We live by our Core Values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth
  • TIME Magazine’s Most Influential Companies of 2023, WWD’s Most Influential ESG Leaders, TIME Magazine’s Best Inventions 2022, Shoptalk’s ATLIS Awards, Business Insider’s Retail Tech Power Players, Inc.’s Power Partner Awards, Lattice’s People Success Awards, Digiday's WorkLife 50 award
  • RaaS - Inc. Magazine, 2022 Power Partner Awards
  • Thrift the Look– TIME Magazine, The Best Inventions of 2022
  • Winner of Lattice's “People Vision” - recognizing thredUP as a top place to work for our investment in professional development and our innovations in work-life integration

We believe diversity, inclusion and belonging is key for our team

At thredUP, our mission has been built on extending the lives of millions of unique clothing items. Much like our inventory, we are proud to have fostered a workplace that is one-of-a-kind. As a company focused on diversity, inclusion and belonging, we are committed to ensuring our employees are comfortable bringing their authentic selves to work every day. A unique perspective is critical to solving complex problems and inspiring a new generation to think secondhand first. Be you.

If you are a candidate with a disability and have a reasonable accommodation request for the job application process, please email the specific details of your disability related accommodation request. This email address is reserved for candidates with disabilities only. General application inquiries will not receive a response.