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Head of Growth Marketing

Global Worldwide

Global Worldwide

Marketing & Communications, Sales & Business Development
Posted on Tuesday, January 10, 2023

We're looking for a seasoned performance marketing professional to lead our mobile gaming user acquisition team.

Reporting to the CMO/Cofounder, the Head of Growth Marketing will be responsible for setting the organization's growth marketing strategy and managing a high-performing team to lead campaign execution and revenue growth optimizations.


  • Lead team for successful user acquisition campaigns across multiple targets, geos and demographics on critical mobile platforms including: DSPs, Apple Search Ads, Google UAC and more
  • Drive the acquisition strategy and reporting on assigned game titles and optimize campaigns based on ROAS and LTV
  • Identify, test and analyze new advertising channels and partners to further improve strategy
  • Work closely with cross divisional teams incl. product, data science and product marketing to execute coordinated strategic campaigns
  • Work with Creative Marketing and external agencies to optimize and iterate on winning ad creatives
  • Develop and execute creative strategies based on user insights to attract new users
  • Stay current on mobile user acquisition/growth trends, best practices, and competitor strategies


  • 5+ experience in performance marketing and expertise in strategic marketing considerations across paid social and search channels required
  • Strong knowledge of testing methodologies to determine marketing channel incrementality, such as A/B and matched market required
  • Demonstrated experience in successfully scaling and optimizing performance marketing budgets required
  • Exemplary leadership and communication skills required


  • Strong analytical skills and a passion for learning
  • Innovative problem solving skills
  • Leadership and passion for gaming