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Senior Lifecycle Marketing Manager



Marketing & Communications
Palo Alto, CA, USA
Posted on Friday, May 31, 2024

About EarnIn:

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to $15 billion in earnings.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world class talent onboard to help shape the next chapter of our growth journey.

Position Summary:

We’re looking for a customer-centric results-driven self-starter to lead our product lifecycle marketing efforts that drives awareness, adoption, and engagement of new products and services. You will be responsible for developing and executing a marketing program that showcases the value of our products to community members through owned channels that drives measurable business impact. This is a highly visible role that will collaborate with product marketing, product, analytics, and our creative partners.

To succeed in this role, you will need to be performance driven, have strong attention to detail, an entrepreneurial spirit, and a curious mind.

This position is a hybrid position and requires in-person work from our Palo Alto HQ office 2-3 days a week. The Palo Alto base salary range for this full-time position is $148,500 - $181,500 + equity + benefits. Our salary ranges are determined by role, level, and location.

What You'll Do:

  • Partner with Product Marketing to create messaging strategy and determine customer experience within our owned channels.
  • Develop channel plans across owned channels (email, SMS, push, in-app) to support awareness, adoption, and engagement of new products and services.
  • Manage end-to-end creation of highly targeted and personalized campaigns across multiple channels in our customer engagement platform, Braze.
  • Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our Analytics team.
  • Develop testing plans in partnership with Analytics to continually optimize comms.
  • Write detailed briefs for Creative and technical specs for development teams to ensure execution expectations are met.
  • Ensure flawless execution of campaigns.
  • Identify and execute new opportunities that provide incremental value to Community Members.

What We're Looking For:

  • Minimum 6 years leading the end to end development of multi-channel LCM/CRM marketing initiatives from strategy to execution to optimization working with cross-functional partners.
  • Minimum 2 years working on mobile app marketing using email, push, SMS, and in-app messaging channels strongly preferred.
  • Concrete examples of LCM/CRM initiatives you’ve run that have gone through iterative testing and optimization using A/B and/or multivariate testing.
  • Exceptional analytical prowess and a data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Google Analytics, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of our campaigns.
  • You’re comfortable writing briefs and working with great creative minds.
  • Complete understanding of the different stages of lifecycle marketing and journey mapping. Preference is for someone who has experience marketing across different stages of the lifecycle versus just acquisition.
  • You understand the nuance between nurturing and selling.
  • Proficient in marketing automation platforms such as SFMC, Braze, Iterable, etc., or willingness to learn.
  • Strong understanding of best practices and global compliance regulations (e.g. CAN-SPAM).
  • Incredibly inquisitive and customer-centric. You want to know why people do what they do and how you can make their lives better.
  • Strong attention to detail, with a sense of achievement when finding errors during QA.
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.
EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.