Customer Marketing Manager
Cultivate
Marketing & Communications, Customer Service
Toronto, ON, Canada · Remote
CAD 100k-110k / year
Posted on Feb 14, 2026
Customer Marketing Manager
Toronto - Hybrid
Customer Marketing
Remote
Full-time
About Perceptyx
At Perceptyx, we’re on a mission to help organizations turn employee insights into measurable impact. Our AI-enabled employee experience platform leverages the science of listening, behavioral nudges, and predictive analytics to help clients elevate engagement, retention, and performance. We’re a team of innovators fueled by purpose, collaboration, and excellence — and we’re looking for someone who wants to play at the highest level.
The Role
We are seeking a highly motivated and organized Customer Marketing Manager to join our Marketing team. This role is crucial in supporting our customer-obsessed strategies focused on awareness, adoption, retention, and expansion. You'll be instrumental in elevating the voice of our customers and ensuring they realize maximum value from our platform. If you thrive in a fast-moving environment, excel at organization, and possess a strong commitment to building customer relationships, this is the perfect opportunity for you.
What You’ll Do
- Advocacy Ecosystem: Manage a customer advocacy ecosystem—including participation in references, quotes, events, stories, and speaking opportunities.
- Storytelling: Tell customer success stories in compelling ways that drive internal advocacy, promote our customers, and inspire further brand loyalty.
- Engagement Strategy: Develop customer lifecycle programs that reinforce platform value, drive adoption and upsells, and provide thought leadership throughout the journey.
- Growth Campaigns: Create and execute marketing campaigns that directly impact renewals, upsell opportunities, and expansion growth.
- Cross-Functional Partnership: Partner with Sales, Customer Success, and Product teams to align initiatives such as beta programs, Customer Advisory Boards (CABs), and referrals.
- Content Creation: Create specialized marketing content to support Account Management and Customer Success in training at-risk customers and driving satisfaction.
- Measurement: Evaluate and showcase the success of customer campaigns, highlighting their specific impact on revenue growth and NRR.
What You Bring
- Experience: 3–5 years of experience in Customer Marketing within a B2B environment.
- Education: Bachelor's Degree (4-year) required.
- Advocacy Expertise: Proven experience building advocacy programs and managing multi-channel engagement (email, webinars, case studies, social proof, and review management).
- Narrative Skills: Ability to translate customer insights and data into compelling narratives for thought leadership and cross-functional enablement.
- Technical Proficiency: Experience with HubSpot, Salesforce CRM, and other digital marketing tools.
- Strategic Mindset: A thinker who can look beyond the day-to-day to reach long-term sales goals and improve the overall customer experience.
- Soft Skills: Outstanding emotional intelligence and active listening skills; ability to clearly convey value to internal and external stakeholders.
- Execution: A proactive self-starter who acts with urgency and remains agile during rapid campaign cycles.
Our Interview Process & AI Transparency
At Perceptyx, we value your time and want our interviewers to be fully engaged in the conversation.
- Note-Taking: We use Metaview.ai to record and summarize our interviews. This allows our hiring team to focus on you rather than typing notes, ensuring a fairer and more accurate evaluation of your experience.
- AI Disclosure: While we use AI to assist in summarizing interview data, all final hiring decisions are made by Perceptyx employees. We do not use automated tools as the sole basis for selecting or rejecting candidates.
- Your Choice (Opt-Out): Participation in recorded interviews is voluntary. If you prefer not to have your interview recorded via Metaview, please notify your recruiter prior to the start of the session. Opting out will not negatively impact your candidacy.
Compensation & Benefits
Salary Range: 100,000-110,000 CAD
- Note: Final compensation is determined by factors including experience, geography, and skills.
- Benefits: Comprehensive medical, dental, and vision insurance; [401k/RRSP] matching; generous PTO and paid holidays; parental leave; and professional development budget.
Perceptyx is an equal opportunity employer committed to a diverse workforce.
- Perceptyx is an EEO/AA/Minority/Female/Disability/Veteran employer. In compliance with the ADA and applicable state/local law, Perceptyx will provide reasonable accommodations to qualified individuals with disabilities.
- In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Perceptyx provides accommodations for people with disabilities throughout the recruitment process. If you require an accommodation, please let us know.
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In this interview process, you MUST be able to answer all questions independently without the use of AI. Do you agree not to use any AI assistance, including large language models, to generate or refine your responses during our interview process, unless we specifically communicate to you that it is allowed during a step in our interview process? *
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Req ID: R63