Vice President, Growth Marketing
At CommerceIQ, we help consumer brands accelerate their retail ecommerce market share growth and profitability through machine learning algorithms. We are building the world’s most complete and sophisticated Retail Ecommerce Management Platform, which connects and intelligently automates the management of retail ecommerce channels like Amazon, Walmart, and Instacart, across the entire ecommerce operational chain of retail media management, sales operations, supply chain, and digital self analytics.
We are in hyper growth mode, having recently raised our Series D funding at unicorn valuation (>$1B) and ended our third year of triple-digit revenue growth. Continued acceleration of our growth is fueled by landing new customers, expanding our platform through new products, managing new retail ecommerce platforms, and delivering exceptional customer service to unlock high net retention rates.
As the Vice President of Growth Marketing, you will play a pivotal role you will be responsible for defining and executing our growth strategy, driving customer acquisition, retention, and revenue expansion. You will be a key leader in CommerceIQ’s marketing organization, leading our demand generation and growth marketing initiatives, building and leading a team of skilled professionals, and collaborating with cross-functional teams to achieve our growth targets.
In this dynamic leadership position, you will have the opportunity to shape the future of our company's marketing efforts, influencing every facet of our growth trajectory. Your leadership will extend beyond strategy development to cultivate a culture of innovation and excellence, nurturing a high-performing team that will be at the forefront of our journey toward unrivaled success in the retail ecommerce landscape.
What You'll Do:
- Growth Strategy Development: Develop and refine the company's growth strategy, including identifying new market opportunities, defining key growth metrics, and setting ambitious growth targets.
- Customer Acquisition: Lead efforts to acquire new B2B clients by developing and executing effective marketing campaigns, lead generation strategies, and partnerships. Drive top-of-funnel growth through inbound and outbound marketing efforts.
- Customer Retention: Develop and implement customer retention programs to reduce churn and increase customer lifetime value. Ensure high levels of customer satisfaction and advocacy.
- Pricing and Monetization Strategy: Collaborate with the product and sales teams to optimize pricing strategies and packaging, aligning them with customer needs and competitive landscape.
- Data-Driven Decision Making: Leverage data analytics and insights to make informed decisions, measure the impact of growth initiatives, and continuously improve performance.
- Team Leadership: Build and lead a high-performing growth team, providing mentorship, guidance, and support to individual team members. Foster a collaborative and innovative culture within the growth department.
- Partnerships and Alliances: Identify strategic partnerships, alliances, and distribution channels that can accelerate growth and expand our market reach.
- Market Research: Stay current with industry trends, competitive landscape, and customer preferences, and apply this knowledge to inform growth strategies.
- Budget Management: Develop and manage the growth budget effectively, ensuring optimal allocation of resources to drive growth.
- Reporting and Communication: Provide regular updates to the executive team and company stakeholders on growth KPIs, progress, and opportunities.
What You'll Bring:
- Proven experience as a senior marketing leader with at 10+ years in a leadership role.
- Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
- Proven track record of successfully leading growth initiatives in a SaaS B2B environment.
- Strong understanding of the SaaS business model, subscription pricing, and customer retention strategies.
- Data-driven mindset, with the ability to use analytics to make informed decisions.
- Excellent leadership and team management skills.
- Exceptional communication and presentation skills.
- Strategic thinking and problem-solving abilities.
- Experience in negotiating and managing strategic partnerships.
- A passion for technology and a deep understanding of B2B software markets.
Benefits & Perks:
- Highly competitive pay, benefits, and early stage stock options
- Unlimited PTO and seven paid company holidays
- Work from home benefits including flex WFH hours and home office set-up reimbursement
- Monthly cell phone, internet, and gym/fitness reimbursement
- Comprehensive health, dental, vision, and life insurance benefits
- 401K plan, FSA, and HSA programs
- Long-term and short-term disability
Help us build the future of ecommerce. Apply now or learn more at https://commerceiq.ai!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other category prohibited by applicable law.