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Senior Manager, Brand Tech Product Marketing

BlueTarp Financial

BlueTarp Financial

Marketing & Communications, Product
San Francisco, CA, USA
Posted on Thursday, June 27, 2024


201 Third Street (61049), United States of America, San Francisco, California Senior Manager, Brand Tech Product Marketing

At Capital One, we use real-time data at scale, AI and machine learning, and the power of the cloud to solve challenging industry problems and to build products, services, and experiences that can make a real difference in millions of peoples’ lives. Driven by our mission to change banking for good and as one of the nation’s leading digital banks, technology is central to our business strategy and to how we deliver differentiated value to our customers.

To help raise awareness and build brand associations of Capital One’s technology leadership, the Brand Tech Marketing team is seeking a senior Product Marketing Manager (PMM) to support our content and campaign teams with foundational strategies that will help us reach our technologist audience with compelling messages.

The Head of Brand Tech Product Marketing’s charter is to be the go-to advisor for tech subject matter expertise and personas & messaging to help make our marketing campaigns and content more resonant with our technologist audience, which includes AI researchers, software engineers, SREs, and cybersecurity professionals. The Head of Brand Tech Product Marketing is a champion of Capital One’s tech capabilities and is an expert on our tech stack, digital products, and tech strategies.

What you’ll do

  • Be a subject matter expert on key technology areas like AI & Data, Infrastructure & Operations, Software Development and Cybersecurity

  • Develop a detailed understanding of Capital One’s tech priorities as they relate to our technologist audience, and pair with your subject matter expertise to drive campaign and content strategies

  • Independently identify internal materials and/or processes to continuously improve technical accuracy and audience understanding throughout the Brand Tech Marketing team’s work

  • Develop insights based on industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results

  • Define and manage persona & messaging guides for our technologist audience

  • Work with various tech teams across product and marketing to surface compelling stories

  • Be a coach and advisor to others, bridging knowledge gaps between technologists and marketers and vice-versa

  • Establish partnerships across cross-functional teams.

Who you are

You want to be an EVIDENCE-BASED MARKETER who...


  • Your curiosity is endless. There’s always something else to learn.

  • You’re flexible and not afraid of change—in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best ones are driven by proof, persistence and patience.

  • You’re a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

  • You care—about the work, your team and the customers you serve.

Basic Qualifications

  • Bachelor’s degree

  • At least 5 years of experience in a technology product marketing role

  • At least 3 years of experience marketing to technologists

Preferred Qualifications

  • 8 or more years of experience in a technology marketing role

  • Experience marketing B2B enterprise technology products or services

  • Experience in highly cross-functional and matrixed teams

  • Startup experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $172,900 - $197,300 for Sr. Manager, Marketing San Francisco, California (Hybrid On-Site): $183,200 - $209,100 for Sr. Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).