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Principal Associate, Marketing Strategy| Retail Bank

BlueTarp Financial

BlueTarp Financial

Marketing & Communications
McLean, VA, USA
Posted on Thursday, June 20, 2024


Center 2 (19050), United States of America, McLean, Virginia Principal Associate, Marketing Strategy| Retail Bank

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking a Principal Associate to join our Retail Bank Marketing team. This role will support our Communications Team, who is responsible for messaging strategy and well-managed processes for all Bank products, features, services and Marketing claims.


  • Manage the monthly monitoring of approved Marketing claims and share POV on needed updates to Legal and Marketing when necessary

  • Lead the claims substantiation process by partnering closely with Legal, Product and Marketing intent owners to document and socialize supporting evidence

  • Review Marketing campaigns to ensure proper disclosure(s) are added and verify language accuracy by comparing to centralized disclosures doc

  • Regularly review creative creative re-approvals to ensure claims and disclosures are still accurate and approved for use

  • Lead audits of Marketing messaging & claims to ensure consistency of claims in market and manage action plan if changes are needed

  • Operate effectively in an agile environment and effectively reconcile feedback from key stakeholders, including business leads, Legal and Compliance

  • Stay plugged into industry Marketing trends and proactively share ideas on new ways to articulate claim language that will resonate with our target audience

  • Develop and manage timeline for all deliverables, coordinate review cycles and production schedules with various internal teams, agencies and vendors

  • Problem solve with peers on other teams and communicate relevant updates to senior leaders

Ideal candidate will have the following skills:

  • Hands on experience developing Marketing messaging & claims

  • Exposure to legal processes related to approving Marketing messaging & claims

  • Successful track record in facilitating alignment across matrixed or cross-functional teams

  • Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work

  • Highly effective communication skills with outstanding writing and verbal persuasion abilities

Basic Qualifications:

  • Bachelor’s Degree or military experience

  • At least 5 years of experience in Consumer Marketing, Communications, or Project Management

  • At least 5 years of experience executing Marketing Communications Campaigns

Preferred Qualifications:

  • Experience in financial services Marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).