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Principal Associate, Marketing | Enterprise Digital Products | Brand

BlueTarp Financial

BlueTarp Financial

Marketing & Communications
New York, NY, USA
Posted on Thursday, June 13, 2024


NYC 299 Park Avenue (22957), United States of America, New York, New York Principal Associate, Marketing | Enterprise Digital Products | Brand

Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it’s enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered.

Capital One’s Brand Digital Enterprise Strategy team is looking for a Principal Associate who can help to develop go-to-market strategies and marketing programs that will drive awareness and enhanced perception of our robust digital offerings. They will leverage their expertise in product marketing to forge relationships, create buy-in and develop a shared agenda with partner stakeholders. They are champions and can define persona and messaging strategy across disciplines - championing the customer at every stage along the way.

What You’ll Do:

  • Be a subject matter expert on Capital One’s enterprise digital tools and experiences, such as our mobile app features, digital payment solutions, and more.

  • Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).

  • Partner with product teams to identify campaign growth opportunities and optimizations.

  • Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.

  • Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.

  • Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.

  • Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies.

  • Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features.

  • Showcase learnings and successes through well-refined communication and presentation skills.

  • Work proactively in an agile environment and identify when to work outside the process in whitespace.

  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand

Who You Are:

You want to be an EVIDENCE-BASED MARKETER who...


  • You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve.

  • You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.

  • You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have a passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.

  • You have strong communication skills with outstanding writing, editing, and presentation abilities.

  • You’re a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

  • You care—about the work, your team and the customers you serve.

Basic Qualifications:

  • Bachelor’s degree or Military experience

  • At least 4 years of multi-channel marketing experience

  • At least 3 years of experience in planning, execution, and analysis of marketing programs

  • At least 3 years of experience managing creative processes and working with creative teams

Preferred Qualifications:

  • 4+ years of experience in a product marketing role

  • 2+ years of experience in financial services

  • 4+ years of experience working with cross-functional teams in a matrixed environment

  • 4+ years of experience in Brand strategy

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).