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Principal Associate, Programmatic Channel Lead| Retail Bank

BlueTarp Financial

BlueTarp Financial

McLean, VA, USA
Posted on Tuesday, June 11, 2024


Locations: VA - McLean, United States of America, McLean, Virginia Principal Associate, Programmatic Channel Lead| Retail Bank
Job Description

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Principal Associate to join our Retail Bank Marketing team. This role is responsible for leading our strategy and execution across programmatic display and video.

In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level. If you enjoy staying connected to industry trends, influencing agendas, growing as a marketer, and driving business results, this is the role for you.


  • Display & Video Programmatic channel lead across retail bank

  • Ownership of programmatic channel (display and video) performance across key products - keeping steady pulse on performance against goals

  • Proposing, vetting and validating optimization recommendations from agency partners

  • Ensuring operational excellence in execution from agency partners

  • Ownership of channel level testing agenda - partnership with measurement and agency teams to develop storytelling deliverables

  • Driving channel level growth by pushing for tactical and strategic evolution - playing key function in unlocking new partners and capabilities gaining buy-in from key internal stakeholders

  • Channel Lead for bi-annual planning - validating and providing input into briefing and ensuring tactical pull through

  • Partner with strategy and creative teams in providing creative briefing for asset development

This Associate should bring:

  • Hands on experience in programmatic ad platforms across display and video

  • Passion for emerging trends across the digital marketing landscape

  • An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

  • Able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

  • A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing

  • Highly effective communication skills with outstanding writing, editing, and presentation abilities

  • Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Basic Qualifications:

  • Bachelor’s degree or military experience

  • At least 5 years of experience in digital marketing

  • At least 5 years of experience in planning, execution, and analysis of paid digital programs

Preferred Qualifications:

  • At least 2 years of experience working with cross-functional teams in a matrixed environment

  • At least 3 years of experience in financial services marketing

  • Management experience or experience delivering results through others

  • Experience managing client and partner relationships or account management

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).