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Principal Associate, Capital One Software Web Strategy - Brand

BlueTarp Financial

BlueTarp Financial

New York, NY, USA
Posted on Friday, May 3, 2024


NYC 299 Park Avenue (22957), United States of America, New York, New York Principal Associate, Capital One Software Web Strategy – Brand

The Capital One Brand team is seeking an experienced Web Operations & Site Strategist to lead and support our software line of business. Capital One has taken a bold journey to build a technology company while operating in a complex, highly regulated business. Through this journey, we've developed a suite of internal solutions uniquely designed to meet the challenges of a digital-first, cloud-first business at scale, and are exploring making them available to others through a new line of business, Capital One Software (COS).

We’re looking for an accomplished website marketing strategist who will work with multiple teams to develop and implement grounded plans to evolve, manage and optimize the Capital One Software website.

The person in this role will set the strategy and lead website management operations that drives the channel goals and elevates the Capital One Software brand.

What you’ll do:


  • Develop overarching website strategy for Capital One Software website working with stakeholders across Brand & COS team

  • Create and execute intent-specific website strategies to support campaigns, events and other business needs as part of the marketing channel mix (e.g. new landing pages, updates to existing pages & structure, etc.)

  • Manage a wide range of stakeholders and work diligently to gather website intent/needs, understand their priorities and develop the roadmap, including the development of new experiences and experimentation to optimize the experience for prospects and customers

  • Lead strategic decision-making process to guide prioritization of development and design resources that support site development, site maintenance and hygiene processes


  • Manage day-to-day operations within the site including publishing new content, updating existing content, ensuring there’s proper tagging & analytics setup, etc.

  • Own intent & create briefs for site creative needs in support of campaigns & events

  • Lead site governance planning including regular reviews & audits with stakeholders

  • Implement SEO recommendations such as on-page optimizations, content updates, etc


  • Facilitate learning through qualitative and quantitative research including UX analysis, competitor/peer review and A/B component testing to continually improve the site experience

  • Review site tagging and own tagging process for campaign needs

  • Report out channel KPIs to leadership and stakeholders

Who you are


  • Your curiosity is endless. There’s always something else to learn.

  • You’re flexible and not afraid of change—in fact you welcome the challenge.

  • You share your point of view, but seek out what might be missing and listen.

  • You have big ideas and know the best on loop es are driven by proof, persistence and patience.

  • You’re a storyteller. You simplify the complex and compel your audience to act.

  • You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

  • You care—about the work, your team and the customers you serve.

Basic Qualifications

  • Bachelor’s degree or military experience

  • At least 3 years of experience in a digital marketing role

  • At least 1 year of experience in a website management role

Preferred Qualifications

  • 5 or more years of experience in Tech, SaaS or B2B marketing

  • 5 or more years of experience in a strategic Website Manager or Product Manager role – ideally within SaaS space

  • Highly organized and detail-oriented with experience in agile processes, cross-functional and matrixed teams

  • Experience with Enterprise-level CMS & site UX principles

  • Analytics driven with strong experience in Google Analytics or Adobe Analytics

  • Experience with running site A/B testing efforts via tools such as Adobe Target or Optimizely

  • Familiarity with web technologies including basic understanding of HTML/CSS/JavaScript

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

New York City (Hybrid On-Site): $118,700 - $135,400 for Principal Associate, Marketing San Francisco, California (Hybrid On-Site): $125,700 - $143,500 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).