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Principal Associate, Project Manager: Marketing Operations (Hybrid)

BlueTarp Financial

BlueTarp Financial

Marketing & Communications, Operations
McLean, VA, USA
Posted on Wednesday, April 10, 2024


Center 2 (19050), United States of America, McLean, Virginia Principal Associate, Project Manager: Marketing Operations (Hybrid)

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Marketing Operations Project Manager. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of marketing automation capabilities supported by well managed delivery processes. This exciting new Project Manager role will be at the helm of driving adoption of Salesforce Marketing Cloud (SFMC) capabilities as we continue scaling our journey orchestration, marketing automation, and campaign delivery process.

With a successful history of strong project management and communication skills, this associate serves as the “conductor of the orchestra” partnering with marketing strategists, business analysts, creative teams, SFMC Campaign Specialists, data analysts, and product managers to ensure effective and efficient movement and tracking of work through the planning, build, execution and post execution monitoring process leveraging Workfront. As Marketing Cloud scales, the Project Manager will identify and implement opportunities for functionality and process improvements.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

How our hybrid model works
This role ishybridmeaning associates typically spend about half their time (2-3 days per week)in-person at one of our offices listed on this job posting.MondayandFridaysare enterprise- widevirtual work days.Tuesday, Wednesday and Thursdayare in-person days for associates to spend time together working in our beautifully-designed team areas.


  • Build critical relationships and collaborate with Marketing Strategy Leads and Execution teams on resource and schedule planning of prioritized intent

  • Identify process improvements, optimizing speed to market while balancing overall execution risk

  • Manage the workflow between performer groups as SFMC campaigns are built, reviewed/approved, tested and deployed

  • Identify and address impediments in the SFMC process; escalate as appropriate to keep deployments on track

  • Manage process controls including documentation of approvals

  • Perform audit related control steps prior to campaign deployments including:

    • Review of all required intent and validation report approvals as complete

    • Ensure the sending configuration of all components matches legal/compliance/privacy requirements

    • Confirm automation schedule is appropriate and activated for deployment

  • Identify intent and execution breakdowns and assist in necessary recovery efforts

  • Develop and maintain monitoring plans including both campaign and platform reporting. Perform periodic maintenance activities to ensure the health of SFMC, e.g. folder cleanup, asset archival

  • Provide project management support for SFMC campaigns

    • Own and facilitate cross-functional meeting ceremonies

    • Engage project performers to assess and document scope of work

    • Work with Marketing Execution and Marketing Strategy Leads to sequence and execute email and campaign updates

    • Coordinate with partner business units/teams to ensure broader schedule alignment, work progress updates and troubleshooting activities, as needed

    • Partner with Business leader to provide status reporting for stakeholders and/or external project partners

Characteristics we’re seeking

  • Excellent communication skills to engage across all levels of project and performer roles

  • Strong project management and process skills with a product mindset

  • Ability to proactively identify impediments on the critical path and able to take steps to remove roadblocks

  • Motivated by the desire to collaborate with others to achieve business goals

  • A structured problem-solving approach

  • Ability to prioritize across different types of value dimensions

  • Healthy desire to balance process stability with process experimentation

  • Understands the the importance of balancing the need for speed to market and process risk drivers

  • Motivated to document successes and missed opportunities to improve overall performance

  • A curious, learning mindset to understand the needs of our internal and external customers and recommend improvements to better their experience

Basic Qualifications

  • Bachelor’s Degree or Military experience

  • At least 4 years of Process or Project Management experience

  • At least 1 year of experience leveraging Workfront or other project management systems

  • At least 1 year of experience in marketing campaign delivery

Preferred Qualifications

  • 3+ years of Marketing Operations/Delivery experience in financial services or another regulated industry

  • Agile, BPM, Lean, PMP Certifications

  • 2+ years leveraging Workfront or other project management systems

  • Adobe Workfront Project Manager Professional Certification

  • 2+ years experience with Salesforce Marketing Cloud or other Marketing Automation Platforms software

  • Salesforce Marketing Cloud Email Specialist Certification

  • 2+ years experience in Customer Acquisitions or Management activities

  • 3+ years experience in process engineering, design, development, and deployment

  • 2+ years of Risk Management experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).