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Customer Marketing Specialist



Marketing & Communications, Customer Service
Posted on Thursday, March 28, 2024


Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.


This role reports to the Director of Customer Marketing and focuses on marketing to existing customers, as well as owning and leading how Birdeye is portrayed on third-party review sites such as G2, Google Capterra and others.

Manages Birdeye review programs on sites such as G2, Google, Capterra, Facebook, TrustRadius, Software Advice and others. Activities include:

  • Solicits ongoing reviews from happy customers
  • Responds quickly to all reviews, both positive and negative
  • Tags reviews in dashboard
  • Works to convert detractors into promoters
  • Passes on "cons" to product management and marketing team
  • Keep review sites updated with newest screenshots, messaging, etc

Leads customer referral program at Birdeye by driving the effort to generate referrals from happy customers and thought leaders. Activities include:

  • Marketing-driven customer referrals
  • Sales-driven customer referrals
  • Managing tools that everyone uses to generate referrals
  • Reporting for deals generated from referrals
  • Working with Director of Customer Marketing to identify thought leaders who will do podcasts and webinars with us

Leads the coordination and scheduling of customer interviews that helps Birdeye to understand customer pain points, needs and current levels of satisfaction. Works closely with product marketing to design a well-run program that allows Birdeye to know and understand its customers, and, when possible, conducts scripted interviews on their own

Other general customer marketing programs, tasks and projects as needed


Based in Sydney

Why You’ll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.