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Sr Product Marketing Manager

Birdeye

Birdeye

Marketing & Communications, Product
Posted on Saturday, January 20, 2024

description

Why Birdeye?

Birdeye is the highest-rated reputation, social media, and customer experience platform for local businesses and brands. Over 150,000 businesses use Birdeye’s AI-powered platform to effortlessly manage online reputation, connect with prospects through social media and digital channels, and gain customer experience insights to grow sales and thrive.

At Birdeye, innovation isn't just a goal – it's our driving force. Our commitment to pushing boundaries and redefining industry standards has earned us accolades as one of the foremost providers of AI, Reputation Management, Social Media, and Customer Experience software by G2.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

What You'll Do

You will be responsible for positioning and messaging of certain products in the Birdeye product portfolio. You will apply the messaging to key assets that educate prospects and enable sales, increase awareness and adoption, and shorten the sales cycle.

You will work with customers, sales, product management, marketing, and customer support, spread across India and North American time zones. You need to be equipped with deep market research skills, customer interviewing experience, gathering competitive intelligence, and develop deep product knowledge. You have the ability to create compelling presentations, produce engaging and flawless copy for promoting the Birdeye value prop, and the ability to monitor and improve product adoption metrics.

Experienced and strategic Senior Product Marketing Manager to lead and drive our product marketing efforts. Stay abreast developing and executing acquisition, upsell and retention strategies. Drive cross-functional collaborations across product development, sales, marketing, and enablement teams to ensure the successful launch, positioning, and promotion of our products in the North America market.

Responsibilities

  • Product Positioning and Messaging: Develop and refine compelling product positioning and messaging that resonates with target audiences and clearly communicates the unique value of our products.
  • Go-to-Market Strategy: Create comprehensive go-to-market plans for new product launches, including market research, competitive analysis, pricing strategies, Value proposition, ICPs / segmentation mapping, Upsell and adoption plan.
  • Product Launch Management: Plan and execute successful product launches, coordinating with cross-functional teams to ensure alignment on timelines, resources, and deliverables.
  • Market Research: Conduct market research to identify market trends, customer needs, and competitive insights, and use this information to shape product development and marketing strategies.
  • Competitive Analysis: Monitor and analyze the competitive landscape, providing insights to help the company maintain a competitive edge.
  • Pipeline / Win-loss Analysis: Understand and monitor product pipeline to identify sales trends, buying triggers, loss patterns. Act on insights to improve win rates.
  • Sales Enablement: Develop sales collateral, tools, and training programs to empower the sales team to effectively communicate product value propositions and sell products.
  • Content Creation: Collaborate with content creators to develop compelling product-specific content, including whitepapers, case studies, webinars, and blog posts.
  • Customer Engagement: Establish and maintain relationships with key customers to gather feedback and insights that inform product improvements and marketing strategies.
  • Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts, and continually optimize strategies based on data-driven insights.
  • Cross-Functional Collaboration: Work closely with product management, sales, and other departments to ensure alignment and collaboration on product and marketing strategies.

requirements

  • Master’s/Bachelor's degree in marketing, business, or a related field (MBA is a plus).
  • 8-12+ years of experience in marketing with at least 6-7 years in product marketing, with a track record of successfully launching and promoting products.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Proven ability to work effectively in a cross-functional team environment.
  • Experience with market research and competitive analysis.
  • Proficiency in marketing and analytics tools (e.g., Google Analytics, Salesforce, marketing automation software).
  • Demonstrated leadership and project management skills.
  • Industry knowledge and expertise in the relevant product category is a plus.
  • Experience in running product marketing for SaaS, Martech, CX is plus

Why You'll Join Us:

At Birdeye, we are relentless innovators driven by a singular goal: to lead our category with unparalleled excellence. We don't just set goals – we surpass them. We're a team of doers who roll up our sleeves and get the job done, delivering on our promises with unwavering dedication.

Working here means embracing a culture of action and accountability, where every person is empowered to make an impact. We don't just talk about making a difference – we make it happen.

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