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Principal Product Designer



Product, Design
Posted on Saturday, January 20, 2024


Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 120,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com

Position Overview:

We are seeking a highly skilled and experienced Principal Product Designer to join our dynamic team. As a Principal Product Designer, you will play a critical role in driving the design vision and strategy for our Birdeye platform. You will be responsible for leading and managing a team of talented designers and collaborating closely with cross-functional teams to create intuitive and impactful user experiences. This role requires a strong balance of strategic thinking, design expertise, and leadership skills.


  • Lead the design strategy and vision for the Birdeye platform, ensuring alignment with business goals and user needs.
  • Manage and mentor a team of product designers, providing guidance, feedback, and fostering their professional growth.
  • Collaborate with Product Managers, Engineers, and other stakeholders to define product requirements and user stories.
  • Conduct user research and gather insights to inform design decisions and ensure user-centric design solutions.
  • Create wireframes, prototypes, and high-fidelity designs that effectively communicate design concepts and interactions.
  • Develop and maintain design systems, guidelines, and documentation to ensure consistency and scalability.
  • Conduct design reviews and provide constructive feedback to ensure high-quality and cohesive user experiences.
  • Stay updated with industry trends, design best practices, and emerging technologies, and apply them to enhance our product offerings.
  • Advocate for user-centered design principles and promote a design-thinking culture within the organization.



  • 9+ years of experience in product design, with a focus on user experience and interaction design.
  • Strong portfolio showcasing a range of successful design projects and demonstrating expertise in designing complex web-based applications or platforms.
  • Proficiency in design tools such as Sketch, Figma, Adobe Creative Suite, or similar.
  • In-depth knowledge of user-centered design principles, interaction design, and informationarchitecture.
  • Experience leading and managing a team of designers, providing mentorship and fostering acollaborative environment.
  • Excellent communication and presentation skills, with the ability to articulate design decisions and advocate for user-centered design principles.
  • Strong analytical and problem-solving skills, with a keen eye for detail and a passion for creating exceptional user experiences.
  • Familiarity with agile development processes and working collaboratively in cross-functional teams.
  • Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a related field.
  • Join our passionate team and contribute to shaping the future of customer experience with Birdeye.
  • If you are a visionary leader with a passion for creating exceptional user experiences, we would love to hear from you!

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.