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Field Solutions Marketing Director - Strategic/Enterprise



Marketing & Communications
United States
Posted on Thursday, July 4, 2024

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Are you a passionate marketeer who lives to execute demand marketing strategies with compelling content? Do you take pride in rolling up your sleeves and leading from the trenches? And, last but not least, do you love to champion, test, iterate, and scale the latest and greatest marketing strategies and drive change? If you said yes, yes, and heck yeah, this is the job for you!

As a Field Solutions Marketing Director, you will work closely with cross-functional teams, including Sales, Sales Enablement, Product, Product Marketing, and Marketing, to ensure our go-to-market strategy aligns with our overall business objectives.

We are not looking for someone who checks every box - we’re looking for curious, entrepreneurial people who can make Okta even better with their unique experiences.

The mission: As an FSM Director, your mission is to inform, inspire, and delight companies to use Okta as the identity provider for their internal and consumer-facing apps.

Key Responsibilities:

  • Make our messaging and value proposition compelling to specific markets, with a focus on companies in the Enterprise & Strategic segments
  • Build out demand marketing programs that scale to global markets, and measure the efficacy of those programs
  • Build, improve, and deliver content for demand generation. Curate our content library for demand generation activities and scale great content for diverse segments, geos, and needs
  • Provide marketing advisory to demand gen leaders — global and specific segments — in marketing tactics and experiments to expand demand
  • Establish and track key performance indicators (KPIs) to measure the success of our field and solutions marketing efforts, including pipeline generation, revenue impact, and ROI
  • Develop and execute field marketing plans that drive quality pipeline growth and revenue for our core sales segments, including events, webinars, cross-sell and up-sell integrated campaigns, content marketing, and account-based marketing programs

What you will bring:

  • 8+ years of combined experience in tech practitioner roles (i.e. Sales Engineering, Technical Consultant) or go-to-market roles (Product Marketing Manager, Technical Marketing Manager).
  • Have a portfolio of presentations and written content in multiple formats/channels (i.e. blog, presentations, webinars, email sequences, etc)
  • Experience in the identity, developer, or dev infrastructure space
  • Track record shaping messaging for small and medium organizations
  • Proven ability to engage with technical and business audiences alike, building empathy, understanding their unique challenges and motivations, and demonstrating the value of our products.
  • A problem-solver mentality, comfortable managing multiple priorities in a dynamic, fast-paced environment.
  • Proven track record of developing and executing successful field solutions, or product marketing programs that drive revenue and pipeline growth
  • Proven track record and success in testing and scaling digital marketing channels like email, blog, sponsored newsletters, influencer marketing

Extra points if you have:

  • Experience in both tech practitioner and go-to-market roles
  • Track record shaping messaging for organizations with different needs, sizes, and geos
  • Experience with product-led growth and growth hacking, with hot takes on B2B and B2C marketing strategies
  • Proven track record and success in testing and scaling digital marketing channels like email, blog and sponsored newsletters
  • Worked in SaaS companies that sell to CPOs/CTOs and Chief Digital Officers (CDOs)
  • Passion, energy, and curiosity to learn fast, experiment, and drive positive changes.


Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:$174,000$262,000 USD The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $195,000$293,000 USD

What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.