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Marketing Data Operations Manager



Marketing & Communications, Operations
Posted on Wednesday, March 27, 2024

Get to know Okta

Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We’re building a world where Identity belongs to you.

Okta is looking for a Marketing Data Operations Manager to join the Marketing Data Operations & Technology team. Reporting into the Sr. Manager of Marketing Technology this new role will own the management and optimisation of Okta’s marketing data across our core marketing technology stack.

Okta has a large marketing technology and data estate spanning an audience of millions which includes inputs from a range of systems, including Okta’s CRM system (Salesforce), marketing automation platform (Adobe Marketo Engage), and connected infrastructure which includes tools spanning sales outreach (Outreach), ABM (6Sense, Folloze), and data enrichment (Leadspace, Clearbit)

As an owner of marketing data within Okta the Marketing Data Operations Manager will have responsibility for a number of critical areas supporting Okta’s drive towards operational excellence across its marketing technology estate. This includes owning initiatives to improve overall database health and improve data quality, the management and testing of new integrations in the data operations function and the conducting of ongoing data maintenance as well as processes to support these efforts.

The role is integral to delivering a program of technical efficiency, operational excellence and a supporting framework of data-driven insights from within the Marketing Data Operations & Technology team. This role requires strong analytical skills, attention to detail and the ability to collaborate with cross functional teams. As such the successful candidate will be able to demonstrate a data-driven marketing mindset and have demonstrable experience of working within a data operations function or role to support and drive marketing performance.

Job Duties And Responsibilities:

  • Data Quality & Governance:
    • Own and manage data cleansing and enrichment platforms, tools and processes to improve data accuracy and completeness
    • Own the monitoring of database health and proactively address data quality issues
    • Support and enhance the operationalisation of a marketing data retention policy across Okta’s marketing technology estate
    • Identifying data gaps, discrepancies and issues and, where appropriate, owning the design and implementation of processes to improve these issues.
  • Systems Integrations:
    • Manage the development of additional data ingestion (where required) from existing integrations
    • Own the management and testing of new integrations from a data-operations perspective
    • Support the delivery of data-feeds from Okta’s internal product set into Okta’s marketing platforms
    • Active monitoring of live integrations and connections to ensure timely data flow between systems and to identify, report, and troubleshoot any issues (either ongoing or intermittent) that need addressing
    • Assisting in the design, development and implementation of scalable solutions - across systems and data - to support Okta’s go-to-market teams
  • Analysis & Insight:
    • Partner with the Data Science & Digital Analytics teams to ensure that all necessary data across Okta’s Marketing Technology ecosystem is available for reporting.
    • Manipulation of large demographic and behavioral data-sets to support data quality and data governance initiatives.
  • Documentation
    • Develop a repository of documentation detail the data-schemas across Okta’s marketing technology estate and the connections between schemas
    • Demystifying ‘black-box’ processes and producing effective documentation to support on-going systems and process management, as well as aid knowledge share and transfer within the organization

Skills & Experience:

  • Required: 3+ years of experience working in a data operations function or role supporting go-to-market teams
  • Required: 2+ years of Marketo experience in a technical capacity with hands-on experience of working with the Marketo APIs and supporting systems integrations as well as a strong understanding of Marketo Objects (MOjects) and the CRM sync architecture
  • Required: Experience of working with Salesforce (preference for candidates who have worked directly with systems integrations with Salesforce. Salesforce certifications are a plus). Candidates should be comfortable with the core Salesforce Object model.
  • Required: Knowledge of SQL (for analytics) and comfortable querying data-warehouses for analytical purposes (such as SnowFlake)
  • Required: Experience of working with business stakeholders to understand existing workflows, business requirements and translate this into solution design and delivery.
  • Required: Knowledge of marketing technology & ad-tech landscape, best practices and emerging technologies.
  • Required: Strong critical thinker and problem solver, with an eye for detail
  • Preferred: Candidates with experience of core analytics tools supporting effective Marketing Technology infrastructure, such as Adobe Experience Cloud (Adobe Analytics), Google Analytics, Google Tag Manager.
  • Preferred: Candidates with experience of integrating with analytics and data orchestrations platforms (Openprise, FiveTran, Tableau, Datorama, Google Data Studio/Looker Studio).
  • Preferred: Candidates with exposure to a range of Marketing Technology applications: For example:
    • Sales outreach platforms: Such as Outreach / SalesLoft.
    • ABM platforms: Such as 6Sense / Folloze.
    • Optimization/ Personalization platforms: such as Intellimize / Optimizely
    • Data Enrichment Tools: Such as Leadspace / ZoomInfo / Clearbit
  • Preferred: Working knowledge of Python / Apache Airflow



What you can look forward to as an Full-Time Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.