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Director of Global Field and Channel Marketing 2 Locations Director of Global Field and Channel Marketing

Aryaka Networks

Aryaka Networks

Marketing & Communications
Posted on Tuesday, June 25, 2024

Description

The Director of Global Field and Channel Marketing is a pivotal role in driving Aryaka’s success. The role demands a strategic and collaborative approach, which is crucial in bridging the gap between marketing, sales, and technical alliances, ensuring that field teams and channel partners are well-supported and equipped to achieve their sales targets. The Director of Global Field and Channel Marketing plays a pivotal role in driving our business growth through strategic marketing initiatives, strong partner relationships, and integrated go to market collaborations.

Key Responsibilities:

  1. Strategy Development and Execution
    • Develop and implement global field and channel marketing strategies specifically for Unified SASES as a Service solutions.
    • Create and manage marketing plans that drive demand generation for Aryaka products and services.
    • Align marketing initiatives with the company’s overall customer acquisition, revenue and market share objectives
  2. Field Marketing
    • Work closely with regional sales teams to understand the unique security and networking needs of different markets.
    • Develop and implement scalable local territory programs in North America sales regions
    • Develop and implement localized marketing campaigns and events to support regional sales goals in EMEA and APAC regions
    • Measure and analyze the effectiveness of field marketing activities and adjust strategies to maximize impact.
    • Ensure leverage of corporate marketing programs across all territories and regions
  3. Channel Marketing
    • Build and nurture co-marketing relationships with Technology Service Distributors (TSDs) and Technology Advisors channel partners
    • Build and nurture co-marketing relationships with key geography specific resellers
    • Develop joint marketing programs and campaigns with channel partners to drive mutual business growth and educate partners on Aryaka solutions and technology.
    • Create enablement materials and tools to support channel partners in their marketing and sales efforts, including training on the specifics of Aryaka Unified SASE as a Service
  4. Team Leadership
    • Lead and manage a small global team of field and channel marketing professionals with expertise in network security and cloud solutions.
    • Foster a collaborative and high-performance culture within the team.
    • Provide coaching and development opportunities to team members, ensuring they are well-versed in Aryaka solutions and technologies and market trends.
  5. Collaboration and Cross-Functional Alignment
    • Collaborate with product marketing, corporate marketing, sales leadership, TSD, and TA to ensure alignment and integration of marketing efforts.
    • Partner with sales operations to track and report on key performance metrics, ensuring marketing efforts are contributing to sales pipeline growth.
  6. Budget Management
    • Develop and manage the global field and channel marketing budget, ensuring efficient use of resources.
    • Allocate resources effectively to maximize ROI from marketing investments
  7. Market Insights and Competitive Analysis
    • Stay informed about market trends, customer needs, and competitive landscape within the SASE space.
    • Use market insights to inform marketing strategies and tactics, positioning the company’s Unified SASE as a Service offerings effectively against competitors.

Required Skills and Qualifications

  • Education: Bachelor's degree in marketing, business administration, or a related field; MBA or other advanced degree is a plus.
  • Experience: 10+ years of marketing experience, with a significant portion in field and/or channel marketing roles within the cybersecurity, networking, or cloud industries; experience in a global or regional leadership position is highly desirable.
  • Familiarity and experience working with the TSD/TA channel in NA and Europe
  • Skills:
    • Strong strategic thinking and problem-solving abilities, particularly in the context of network and security solutions.
    • Excellent leadership and team management skills.
    • Proven ability to develop and execute integrated marketing campaigns for complex technology solutions.
    • Strong understanding of direct and indirect sales models specific to network security and cloud services.
    • Excellent communication and interpersonal skills.
    • Proficiency in marketing automation tools and CRM systems.
    • Ability to work effectively in a fast-paced, dynamic environment.
    • Technical acumen in networking and security and related technologies, with the ability to create and manage technically-oriented marketing content.
    • Experience in managing channel partnerships and developing joint marketing strategies.

This enhanced role is crucial in bridging the gap between marketing, sales, and technical alliances, ensuring that field teams and channel partners are well-supported and equipped to achieve their sales targets. The Director of Global Field and Channel Marketing plays a pivotal role in driving business growth through strategic marketing initiatives, strong partner relationships, and integrated technical collaborations.

Who are we –

Aryaka is the leader and first to deliver Unified SASE as a Service, the only SASE solution designed and built to deliver performance, agility, simplicity and security without tradeoffs. Aryaka meets customers where they are on their unique SASE journeys, enabling them to seamlessly modernize, optimize and transform their networking and security environments. Aryaka’s flexible delivery options empower enterprises to choose their preferred approach for implementation and management. Hundreds of global enterprises, including several in the Fortune 100, depend on Aryaka for cloud-based software-defined networking and security services. For more on Aryaka, please visit www.aryaka.com.

Why Aryaka –

We have won “Great Places to Work” World-Wide for 4 consecutive years because we have an amazing company culture that is inviting, collaborative, supportive, and inclusive to our employees. We encourage our employees to expand their knowledge base and provide the tools to help them get there. We are always innovating and looking at ways to improve and expand, and we listen to our employees and their ideas. We have an amazing group of very respected “Thought Leaders” who are always open to mentoring. We consider ourselves great Corporate Citizens which we show through our “Women In Technology” Program and “AryakaCares” Program as well as others. Our Benefits are World-Class, we have unlimited PTO, and a flexible work structure to allow you to maximize on your work/life balance. As Aryakans, we are 100% dedicated to being an equal opportunity employer and supporter of Diversity, Inclusion, and Belonging.

Aryaka Networks, Inc. is an equal opportunity employer and supporter of Diversity, Inclusion, and Belonging. All candidates from all backgrounds, ethnicities, genders, and gender identities are strongly encouraged to apply. Aryaka considers the "whole person" without regard to race, color, religion, sex, national origin, physical or mental disability, or veteran status.

Salary Range: $165,000 - $240,000 + Bonus + Benefits + Equity

Third-Party Agency Notice: Aryaka does not accept unsolicited resumes from 3rd party agencies. Should any agency send a resume to any employee within Aryaka without explicit invitation, the resume will be considered a gift, and no fee will be paid. All agencies must have a signed contract from Talent Acquisition management prior to any engagement. #LI-Remote