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Marketing Operations Program Manager

Apollo Graph

Apollo Graph

Marketing & Communications, Operations
United States · Canada
Posted on Friday, June 7, 2024
Whether you binge-watch a series on Netflix, plan faraway vacations from your phone, or read international news online, you’ve likely used Apollo’s technology this week. Apollo supports some of the largest GraphQL platforms in the world.
We’re not looking to rest on our laurels though — we’re aiming to change how software is built. Apollo wants to empower every software team to build an amazing user experience across any number of clients, without dealing with a barrage of API endpoints.
Equal to all of that, Apollo is intent on becoming the company where you can see your career grow through challenging work, collaborating with incredible teammates, and accomplishing the unattainable.
The Program Manager, Marketing Operations will be responsible for analyzing data from various marketing campaigns to assess their effectiveness and optimize future strategies. This person will track key metrics such as conversion rates, click-through rates, and return on investment to identify trends and areas for improvement. By leveraging data-driven insights, they will help drive Apollo’s GTM strategy, maximize our marketing budget, and drive higher levels of prospect engagement and revenue growth.

What you'll do

    Define and Execute Marketing Performance Metrics
    Monitor, track, and analyze the performance of marketing campaigns, to measure success and ROI.
  • Drive consistent and accurate performance analysis, reporting and insights for all campaigns, providing the Demand Generation Team with insights to drive strategy.
  • Understand the impact of campaigns based on each segmentation or group as well as each stage of the funnel.
  • Build a consistent reporting structure based on Marketing’s calendar, measuring the success and impact of campaigns and initiatives.
  • Define quarterly reporting, measuring Marketing’s impact on milestones tied to company and department goals.
  • Define and build reports in Salesforce and CRM Analytics that can be used by Marketing, Sales, Customer Success, and Leadership to measure the success and ROI of marketing efforts.
  • Own Lead Scoring Model
    Define and maintain a lead scoring model to drive a high conversion rate from Lead > Meeting > Opportunity > Closed Won deals.
  • Design a model to score incoming marketing leads based on ICP and target personas.
  • Define and create measures for success and continuously drive improvement to provide Sales the leads with the greatest chance of converting to opportunity.
  • Provide insights and recommendations to the Account Scoring model, partnering with Sales Operations to promote the strongest accounts to target.
  • Marketing Tool Management
    Expert for all Marketing Technology, establishing best practices, troubleshooting support, and owning ongoing data quality. Ex., Marketo, Qualified, Clearbit, and more.
  • Troubleshoot technical issues with campaigns or marketing automation platforms and propose to continuously scale and automate.
  • Perform day-to-day system maintenance and configuration of Apollo’s Marketing Tools, identifying and driving improvements while employing best practices. For example, making sure all mapped data flows from Marketo to Salesforce, auditing for data gaps and discrepancies, or confirming email segments are built properly.
  • Own and manage persona segmentation in Marketo, evaluating the definitions and effectiveness annually and making updates accordingly.
  • Define marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene. Partner with Marketing Demand Generation to ensure alignment and consistency.

Who you are

  • 8+ years in marketing operations.
  • Experience implementing, administering, and optimizing marketing technology.
  • Experience with Salesforce, Marketo, and analytical tools (CRMA, Tableau, etc.) is required.
  • Experience with Qualified, Clearbit, UTM.io, Zapier, and LinkedIn Lead Gen forms is a plus.
  • Strong ability to gather, analyze, and report on data, turning facts into insights and recommendations.
  • A passion for using data to drive storytelling that helps solve complex problems.
  • A desire to constantly learn and improve themselves.
  • Experience putting presentations together for senior cross-functional stakeholders e.g. CRO, CFO, CCO
At Apollo, we strive to provide competitive, market-informed compensation whilst ensuring consistency within the team in each country. We make hiring decisions based on your skills, experience, and our overall assessment of what we learned during the hiring process.
In addition to the U.S. base salary range, we also provide equity and benefits. Apollo offers all U.S. employees a choice of 3 Anthem Blue Cross medical plans and California residents can also choose from an additional 2 Kaiser medical plans. Dental and Vision benefits are provided by Sun Life Financial.
Location: This is a remote position that can be done from anywhere in the United States.
Equal Opportunity: Apollo is proud to be an equal opportunity workplace dedicated to pursuing and hiring a talented and diverse workforce.
Privacy: California residents applying for positions at Apollo can see our privacy policy here.
E-Verify: Apollo is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.