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Senior Product Marketing Manager

Act-On

Act-On

Marketing & Communications, Product
Portland, OR, USA
Posted on Thursday, March 21, 2024

Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are a challenger, a rebel, and a changemaker in the martech space, looking for people who question the status quo. Joining Act-On means having a real opportunity to make an impact in your work in addition to a supportive, fun and authentic culture. We are looking for an experienced Sr. Product Marketing Manager who can drive strategy and execution. The ideal candidate thrives in a customer focused environment and has experience in Martech SaaS product marketing. This role offers the opportunity to work directly with Product, Engineering and Marketing and have a direct impact on the product strategy, go-to-market and success of the product.
What You’ll Be Doing:
  • Leverage market research, competitive analysis, internal and external data points, and customer insights to develop our positioning, packaging, and pricing.
  • Work with Product and Engineering to create a long-term product strategy that meets customers’ needs and differentiates from the competition to create growth and market defensibility.
  • Work with product/engineering teams to distill platform functionality, capabilities, and key benefits to better shape opportunities, roadmap, product information, and success metrics for core audiences. Measure and report on these metrics to ensure product-market fit.
  • Collaborate with sales and customer success teams on the development of product enablement training and sales tools and collateral to better communicate product capabilities and value proposition.
  • Meet with customers to identify challenges, opportunities, and trends. Supply this information to internal stakeholders to shape solutions that address product gaps and keep Act-On at the forefront of marketing technology innovation.
  • Continuously conduct market research, analyze industry trends, consumer behavior, and competitor activities to provide actionable insights that inform product strategy and marketing approaches.
  • Act as a representative of the company with influencers, analysts, earned media and at events, ensuring expertise and differentiation is clear across all channels.
  • Provide input to thought leadership efforts, supporting work with industry and professional association, as well as PR efforts.
Who You Are:
  • 5+ years product marketing experience with SaaS and/or marketing software products
  • Strong understanding of the digital marketing (“martech”) landscape and evolving technologies
  • Demonstrated track record of driving change and successful projects, with well-defined results that connect directly to business objectives.
  • Ability to move between high level strategic thinking and detailed execution, managing priorities and staying organized throughout.
  • Experience talking with customers and the skills to understand what makes them tick.
  • Strong writing and editing skills, with the ability to translate technical details into compelling benefits.
  • Ability to stay level-headed in a dynamic environment with ever-changing priorities.
  • Excellent analytical skills with a "test and learn" mindset.
  • A proven track record of demonstrating sound judgment, critical thinking, attention to detail and ability to identify and act on critical priorities.
  • Bachelor's degree, with a preference for a Master's degree in a related field OR equivalent experience
What We Offer:
  • Generous Medical, Dental and Vision Benefits
  • Flexible time off
  • Monthly wellness allowance
  • Monthly commuter allowance
  • Stock Options and 401k plan with discretionary matching
  • Flexible Spending Accounts for health and child care
  • EAP access for you and your immediate family
  • 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)
  • Paid time off to volunteer
  • Disability Insurance
  • Life Insurance
Compensation:
The anticipated annual compensation for this position will be $135,000 - $145,000. Compensation packages are based on a combination of factors, including the selected candidate’s skills, experience as well as internal and external equity.
Culture:
Our values are active guidelines we attempt to live by every day — Put People First, Be Yourself, Do Your Best (Together), and Make It Better. We are working to ensure that all our people feel seen, respected, supported and connected at work, and we celebrate our differences for all the ways they make us stronger together.
In the spirit of those values and beliefs, we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status. If you have a disability or special need that requires accommodation, please let us know.
Don’t meet every requirement? Statistics show that women and people of color are unlikely to apply to jobs unless they are 100% qualified, which is rarely the case for anyone. So, let’s change that statistic! We strongly encourage individuals from minoritized groups to apply, even if your experience doesn’t align perfectly. If this role excites you, we want to hear from you. You might bring the exact talent and perspective our team needs!